I recently installed and configured a Netgear R6300 router for a client and found the concept of rebranding OpenDNS as "Netgear Parental Controls" to be misleading and potentially damaging to the OpenDNS brand and image. For starters, the software tool that comes with the R6300 which must be used to initially configure "Parental Controls" (remember, this is really OpenDNS, but relabeled) is really flaky. I never got it to work. It crashes when trying to login ever time. I understand why Netgear tried this route... let's make our own tool to let our customers setup OpenDNS so that it's non-technical and can be setup by anyone. The idea sounds good, but the implementation and design (at least in this attempt) was poor. Configuring OpenDNS on an off the shelf consumer router is really not that hard. There are great tutorials on the OpenDNS website. What Netgear actually succeeded in doing was making the process to configure OpenDNS extremely confusing and more difficult than configuring OpenDNS manually by setting the DNS addresses.
If OpenDNS is going to partner with router manufactures, make it a true partnership, not a rebranding attempt. If I'm a Netgear user and I have all sorts of problems setting up OpenDNS using Netgears supplied software, my perception of OpenDNS as a service or company is going to be damaged. I'm sure that's not what OpenDNS was hoping to happen as a result of letting Netgear promote their service. You might want to actually poll users who have used some of the newer Netgear routers to see what they actually think.
A better approach would be to incorporate the OpenDNS updater tool into the router firmware. That would be a real partnership. Let Netgear do what they do best and let OpenDNS do what they do best. Netgear should openly mention that OpenDNS is a separate service and provide instructions on how to configure it manually... not using some poorly made tool provided by Netgear.
Just a thought. I have been using and promoting OpenDNS since 2006 and it would be great to see native OpenDNS support in all routers (especially Linksys) but be careful how you do it.
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