Umbrella is a great way to protect our children from harmful websites, but there is another very concerning way of showing unwanted content growing on the web: Ads. I honestly believe that One picture is worth a thousand words! Once seeing, it is hard to ignore it.... Alternate DNS (alternate-DNS.com) offers a very good ads blocking at the DNS level, and it protect even apps on mobile devices from getting these random ads that can be very frustrating to deal with! OpenDNS could include this kind of AdBlock together with Umbrella and make the best multilayer service on the web, I gues it would be of great interest from many households already using your services!
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